Wiki Man

I stumbled across this video in a rather sleazy manor, well, through the pure design element of a book on Rory Sutherland - The Wiki Man. I started watching the video after reading about his rather controversial and creative stance held in the advertising world, not immediately linking the relevance it could have to my contextual studies.
He covers some very interesting areas, talking about tangible/intangible value, and how the badge value of an item can outweigh it's intrinsic value, only a vague summary of a small part of the whole watch but I'm still trying to fully get my head around these different concepts of 'value'.

This did however spark a link back to the 'Just Do It' advertising campaign from Nike and how they created a sense of badge value within their fitness products, playing up to the aura surrounding the fitness culture.

The example Sutherland made about Frederick the great of Prussia, trying badly to make potatoes compulsory and simply through making them a royal item of food (putting a badge value on them) created a hype and element of intangible value about them - "effectively re-branding the potatoe'

- Vague links that could be expanded on once I have a more stable idea of the content and focused title/subject of my essay.